Just add water. Keep the bottle. Refill for life.
Meet Endless Shampoo by Groom + Kind: a gentle, sulphate-free dog shampoo that makes caring for your dog's coat a little kinder to the planet, too.
Most dog shampoos contain 70-90% water, which means extra weight to transport and another plastic bottle to dispose of when it's empty. Endless Shampoo does things differently. Our innovative refill system lets you mix your shampoo at home using water from your own tap, so you can enjoy a fresh 500ml bottle of shampoo without buying a new bottle every time.
Simply mix, shake and get back to what matters: keeping your dog's coat clean, fresh and feeling lovely.
Gentle cleaning, with a little less waste
Good grooming starts with a shampoo that cleans effectively while caring for the coat. Our sulphate-free formula cleans away everyday dirt and leaves your dog smelling fresh, with a soft vanilla scent that's clean and comforting rather than overpowering.
It's vegan and cruelty-free, making it a thoughtful choice for dog owners and professional groomers who want quality grooming products with less unnecessary packaging.
And if you love a beautifully finished coat, Endless Shampoo is the perfect first step in your grooming routine. Its subtle vanilla scent pairs effortlessly with our Groom + Kind Coat Fragrance Collection. Finish with Soft Cotton & Musk, Warm Iris & Praline or Spiced Apple & Cedarwood for a fresh, considered finish without competing scents.
Why choose Endless Shampoo?
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Less packaging, less waste: refill your reusable Infinity Bottle instead of buying a new shampoo bottle each time.
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Gentle, effective cleansing: a sulphate-free formula for regular grooming.
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Vegan and cruelty-free: grooming care with thoughtful values at its heart.
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A beautifully subtle scent: soft vanilla that complements the Groom + Kind fragrance collection.
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Convenient refills: one lightweight 40g pouch makes 500ml of shampoo.
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Ideal for home and travel: a practical refill system for dog owners to use at home and on holiday. Stash a pouch in your car or holiday bag for those muddy walks and sandy beach adventures.
How to mix your Endless Shampoo
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Add 250ml of water to your Infinity Bottle.
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Pour in the full contents of your 40g shampoo pouch and shake well.
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Top up with water to 500ml.
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Shake again, and your shampoo is ready to use.
Once mixed, use within 6 months.
Choose your Endless Shampoo option
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Starter Kit: Your Infinity Bottle, one 40g shampoo pouch and a free refill. Everything you need to get started.
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Refill Pouch: One lightweight 40g pouch that makes 500ml of shampoo. Keep a spare ready for your next wash.
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Infinity Bottle: An extra reusable bottle for your grooming station, car, caravan or multi-dog household.
Endless Shampoo by Groom + Kind. Less waste, lovely coats, and one bottle you can keep for life.
