Groom + Kind Launches Signature Fragrance Collection for Dogs
Signature Scents for Stylish Dogs
London (07.04.2026)
Groom + Kind, the modern grooming brand designed for professional groomers and style-conscious dog owners, is proud to announce the launch of its first Fragrance Collection: a trio of refined, coat-friendly scents created to bring a calm, polished finishing touch to every groom.
Designed to complement both professional and at home grooming routines, the new fragrances are light, wearable, and developed specifically for dogs’ coats, perfect for use at the end of a groom or between washes.
Introducing the Groom + Kind Fragrance Collection
Soft Cotton & Musk
A clean, soft, and timeless Dog Cologne. Soft Cotton & Musk is a gentle fragrance that wraps the coat in familiar freshness. Powdery floral notes meet soft musk and a hint of vanilla, leaving dogs smelling cosy and clean. This coat fragrance is perfect for everyday use and post-groom finishing
Warm Iris & Praline
An elegant, radiant, and uplifting Dog Cologne. Warm Iris & Praline balances graceful floral tones with a hint of indulgence. Notes of iris and jasmine are softened by praline and vanilla, leaving a warm, joyful finish on the coat. A scent that feels both luxurious and comforting.
Spiced Apple & Cedarwood
A Crisp, warm, and quietly powerful Dog Cologne. Spiced Apple & Cedarwood blends juicy apples with aromatic spices and grounding woods. Fresh and bright at the top, warm at the base, it’s a versatile fragrance that leaves a clean yet confident impression.
“Fragrance is the finishing touch people remember,” says Groom + Kind founder. “We wanted to create scents that feel as thoughtful and well-designed as the rest of the grooming process: clean, modern, and quietly beautiful.”
Designed for Groomers, Loved by Owners
The Groom + Kind Fragrance Collection has been created with professional groomers in mind. The collection includes fragrances that feel calm, modern, and premium, designed to finish a groom beautifully without overwhelming the dog or owner.
The collection is suitable for use on all coat types and can be used as a finishing spray after grooming or lightly between washes to freshen the coat.
The Groom + Kind Fragrance Collection will also be available in trade packs for professional groomers, designed specifically for use and resale in grooming salons. The trade packs make it easy for groomers to use the fragrances as a finishing spray during appointments and offer the same scent to clients as a retail product, creating a simple and professional add-on sale at the end of each groom. The Groom + Kind Fragrance Collection will retail at £7.99 per bottle, making it an accessible add-on for clients and a strong impulse purchase opportunity for salons.
Availability
The Groom + Kind Fragrance Collection is available now at groomandkind.com and a selection of dog grooming salons.
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About Groom + Kind
Groom + Kind is a modern grooming brand creating thoughtful, well-designed products for professional dog groomers and dog owners who care about coat health, good tools, and calm, organised grooming spaces. The brand focuses on products that combine performance, aesthetics, and kindness — for groomers, dogs, and the spaces they work in.
Press Contact:
Georgia Reveley
hello@groomandkind.com
www.groomandkind.com
